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Insights

Short articles on choosing, filing and keeping a trademark.

Bad-faith filings: what they are and why they matter

Filing first does not always win. What a bad-faith trademark application is, what evidence matters and how to lower the risk before expanding.

Işıl Çavuş · 9 September 2026

Refusals

An objection arrived: what to do first

A letter from a trademark office, or notice of an opposition, is not a loss. The first hours matter: what the document is, what the deadline is, and what it actually says.

Işıl Çavuş · 28 July 2026

After registration

Your trademark is registered: the dates that matter

The certificate is not the finish line. Which dates to record after registration, and why one calendar rule does not fit every country.

Can Çavuş · 30 June 2026

Proof of use

Proof of use: why an unused trademark can be lost

A registration does not let you leave a mark on the shelf for ever. What genuine use means, how long a mark can stay unused, and what evidence to keep.

Işıl Çavuş · 2 June 2026

Madrid

Madrid System or national filings: which fits your trademark plan?

Both routes are legitimate and neither is right for everyone. What each one does, where each has limits, and how to choose.

Can Çavuş · 12 May 2026

Basics

One country, one right: why a trademark is territorial

A registration protects your brand where it was filed and nowhere else. What that means for a business that sells across borders.

Can Çavuş · 8 April 2026

Choosing a name

Word, logo or both: which trademark should you register?

The way you file decides what you protect. When a word mark is the safer base, when a logo deserves its own registration, and how to decide with a limited budget.

Işıl Çavuş · 19 March 2026

Similarity

What "similar" means: how trademark offices compare two trademarks

Two names can differ in spelling, logo and even product and still be treated as similar. How offices compare marks, and why an exact-match search is not enough.

Can Çavuş · 24 February 2026

Refusals

Descriptive, generic, distinctive: why the word you love may be refused

The most common surprise in trademark registration is that the problem is not someone else's mark but the name itself. How the categories work and what to do about them.

Işıl Çavuş · 3 February 2026